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Placer AI

thegentlemen

This record tracks a ransomware attack claimed by the thegentlemen group against Placer AI. It collects the publicly disclosed attack details — sector, location and timeline — as published on the operator's leak site and indexed by Breach House.

Window Zero

EXPOSURE GAP

Window Zero is the time the breach stayed in the open before anyone said so — the gap between when the attack was first discovered on the operator's leak site (t1) and when it was publicly disclosed (t2). The wider this window, the longer victims, staff and customers were exposed with no warning.

2days open
t1 · Published t2 · Pending
Oct 10, 2026Not disclosed yet
Country
United States
Date
October 10, 2026
Indexed by Breach House
October 12, 2026
Leak Status
pending
Disclosed / Notified
Not disclosed yet
Victim ID
m5k3sH72itJB

Attack Summary

placer.ai Revenue $136.5 Million private US company valued at $1.5 billion that sells foot traffic analytics for physical locations, estimating visits to stores, malls and offices from anonymized data on tens of millions of mobile phones with 92%+ claimed accuracy. It hit $100 million annual recurring revenue in 2024 after growing 80% in a year and serves 4,000+ customers including Sony, Wegmans, BJ's Wholesale, SeaWorld and Bloomberg, which puts Placer data into its Terminal so investors can track company performance before earnings. Money comes from SaaS subscriptions starting around $12,000 a year, API data feeds and add-on datasets, and it has raised $268 million in total funding. Around 630 employees work at Placer.ai after 150 layoffs in January 2025 aimed at reaching profitability, and it owns no factories or stores because its product is pure software and data.

Leak Screenshots

SAMPLE

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finance_2024.xlsx
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contract_signed.pdf
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Dark Web Exposure

Findings for placer.ai — indexed by HaveIBeenRansom.
42
found in Infostealer logs
160
found in Traditional breaches
219
found in Ransomware leaks
Marcus & Millichap, Inc.
shinyhunters · ransomware
••• emails
Untitled leak
— · breach
••• emails
Crunchbase, Inc.
shinyhunters · ransomware
••• emails
you-shouldve-paid-the-ransom-msgsports-SHINYHUNTERS.tar.7z.001
Database World ROC · breach
••• emails
pureincubation-com.7z.001
Database World ROC · breach
••• emails
ddosecret · breach
••• emails
shinyhunters · ransomware
••• emails
shinyhunters · ransomware
••• emails
+ 17 more leak sources locked
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